Coca-Cola’s Qoo to go to Germany.(fruit drink to be launched in Germany)(Brief Article)
July 29th, 2010Coca-Cola’s Qoo to go to Germany.(fruit drink to be launched in Germany)(Brief Article)
Advertising Age, December, 2002
Byline: Dagmar Mussey and Lucien O. Chauvin
[essen, germany] Coca-Cola Co. will launch a popular Asian children’s fruit drink called Qoo in its first European market, Germany, in January, with a major ad campaign by Hakuhodo, Qoo’s agency in Asia. Qoo (pronounced “coo”) is a tiny blue creature that befriends children and looks like a cross between Hello Kitty and the Teletubbies
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